diff --git a/server/src/router/v1/admin/admin.controller.js b/server/src/router/v1/admin/admin.controller.js
index e3a9360..dbf98f1 100644
--- a/server/src/router/v1/admin/admin.controller.js
+++ b/server/src/router/v1/admin/admin.controller.js
@@ -4,6 +4,7 @@ const settings = require('../../../model/settings/settings.model')
 const users = require('../../../model/users/users.model')
 const activity = require('../../../model/activity/activity.model')
 const announceJobs = require('../../../model/announceJobs/announceJobs.model')
+const newsGump = require('../../../utils/newsGump')
 const { cleanBody } = require('../../../utils/sanitizeHtml')
 
 const log = require('../../../utils/logger')('admin')
@@ -22,6 +23,11 @@ const log = require('../../../utils/logger')('admin')
 // enqueueIfNeeded swallows its own errors, so a pipeline hiccup can't break save.
 async function announceIfNewlyPublished(post, transition) {
   await announceJobs.enqueueIfNeeded(post, transition)
+  // Keep the in-game Town Cryer News gump in sync with the same transition: push
+  // the article when it becomes published news, refresh it silently on an edit,
+  // and pull it when it leaves published-news. Best-effort (never throws), so a
+  // sidecar hiccup never breaks saving a post — same guarantee as the enqueue.
+  await newsGump.syncPost(post, transition)
 }
 
 // ── Dashboard & site mode ─────────────────────────────────────────────
@@ -173,8 +179,11 @@ async function publishPost(req, res) {
 async function deletePost(req, res) {
   const id = Number(req.params.id)
   try {
+    const current = await posts.getById(id)
     await posts.remove(id)
     await activity.log({ req, action: 'post.delete', detail: { id } })
+    // If it was live in the News gump, pull it (best-effort).
+    if (newsGump.inGump(current)) await newsGump.removePost(id)
     return res.json({ id })
   } catch (err) {
     return res.status(500).json({ message: 'Internal Server Error' })
diff --git a/server/src/utils/newsGump.js b/server/src/utils/newsGump.js
new file mode 100644
index 0000000..804c22b
--- /dev/null
+++ b/server/src/utils/newsGump.js
@@ -0,0 +1,124 @@
+// ── Town Cryer News gump sync (Protocol 2.1) ───────────────────────────────
+//
+// Keeps the in-game Town Cryer *News* gump in sync with the site's published
+// news posts. Distinct from the scrolling town-crier lines (that's a one-shot
+// announce leg in announceWorker); this is a STATE SYNC — an article stays in the
+// gump while its post is published news, and is pulled when the post is
+// unpublished/deleted/re-categorised.
+//
+// The website is the source of truth. POST /news is idempotent (re-post replaces),
+// so a refresh or a reconnect re-assert is safe. Every call is best-effort and
+// never throws — a sidecar/shard hiccup must never break saving or deleting a
+// post. Reliability comes from reassertAll() on every WS (re)connect
+// (uoLinkSocket.backfill), which re-pushes the current published set silently and
+// closes the gap if an earlier live push failed.
+
+const posts = require('../model/posts/posts.model')
+const uoLinkClient = require('./uoLinkClient')
+const settings = require('../model/settings/settings.model')
+const { deriveExcerpt } = require('./sanitizeHtml')
+const log = require('./logger')('news-gump')
+
+const MAX_TITLE = 120
+const MAX_BODY = 900
+
+function baseUrl() {
+  return (process.env.APP_BASE_URL || 'http://localhost:5173').replace(/\/+$/, '')
+}
+
+function clamp(value, max) {
+  const s = String(value == null ? '' : value).replace(/\s+/g, ' ').trim()
+  return s.length <= max ? s : `${s.slice(0, max - 1).trimEnd()}…`
+}
+
+// A post belongs in the gump exactly when it is published AND in the news category.
+function inGump(post) {
+  return Boolean(post && post.published && post.category === 'news')
+}
+
+// Optional UO gump image id for news articles (a shard art id), from the
+// `news_gump_image` setting. Omitted → the sidecar uses a neutral scroll.
+async function gumpImage() {
+  try {
+    const raw = await settings.get('news_gump_image')
+    const n = Number(raw)
+    return Number.isInteger(n) && n > 0 ? n : undefined
+  } catch {
+    return undefined
+  }
+}
+
+// Build the in-game News article from a post. Body is a compact gump-HTML block
+// (title centred + a plain-text excerpt) rather than the post's full rich HTML —
+// the UO gump only supports a small HTML subset, so we keep it predictable. The
+// "more info" URL is the public news list (news posts have no per-post route).
+async function buildArticle(post, { announce = true } = {}) {
+  const title = clamp(post.title, MAX_TITLE)
+  const excerpt = clamp(post.excerpt || deriveExcerpt(post.body, MAX_BODY) || '', MAX_BODY)
+  const body = excerpt ? `<CENTER>${title}</CENTER><BR><BR>${excerpt}` : `<CENTER>${title}</CENTER>`
+  return {
+    id: String(post.id),
+    title,
+    body,
+    image: await gumpImage(),
+    url: `${baseUrl()}/site/news`,
+    announce,
+  }
+}
+
+// Push a post to the gump (only if it belongs there). announce=true has the criers
+// proclaim the title; false is a silent refresh/re-assert.
+async function pushPost(post, { announce = true } = {}) {
+  if (!inGump(post)) return { ok: false, skipped: true }
+  const res = await uoLinkClient.postNews(await buildArticle(post, { announce }))
+  if (!res.ok) log.warn('news gump push failed', { id: post.id, status: res.status, error: res.error })
+  return res
+}
+
+// Remove a post from the gump. A 404 (not present) is not an error worth noting.
+async function removePost(id) {
+  const res = await uoLinkClient.deleteNews(String(id))
+  if (!res.ok && res.status !== 404) {
+    log.warn('news gump remove failed', { id, status: res.status, error: res.error })
+  }
+  return res
+}
+
+// Reconcile the gump after a post create/update/publish. `transition`
+// ({ wasPublished, wasNews }) tells a fresh publish (announce) from an in-place
+// edit (silent refresh) and catches a post leaving published-news (pull it).
+async function syncPost(post, transition = {}) {
+  try {
+    if (inGump(post)) {
+      const wasInGump = Boolean(transition.wasPublished && transition.wasNews)
+      await pushPost(post, { announce: !wasInGump })
+    } else if (transition.wasPublished && transition.wasNews) {
+      await removePost(post.id)
+    }
+  } catch (err) {
+    log.warn('news gump sync failed', { id: post && post.id, message: err.message })
+  }
+}
+
+// Re-push every currently-published news post, silently — run on each WS
+// (re)connect to reconcile the gump to our source of truth (also recovers any
+// article whose original live push failed). Best-effort; never throws.
+async function reassertAll() {
+  try {
+    const list = await posts.listAll('news')
+    const published = (list || []).filter((p) => p.published)
+    let pushed = 0
+    for (const p of published) {
+      const full = await posts.getById(p.id) // list projection may omit the body
+      if (full) {
+        await pushPost(full, { announce: false })
+        pushed += 1
+      }
+    }
+    if (pushed) log.info('re-asserted news gump articles', { count: pushed })
+  } catch (err) {
+    log.warn('news gump reassert failed', { message: err.message })
+  }
+}
+
+module.exports = { inGump, buildArticle, pushPost, removePost, syncPost, reassertAll }
diff --git a/server/src/utils/uoLinkClient.js b/server/src/utils/uoLinkClient.js
index 26bca79..ff3ef66 100644
--- a/server/src/utils/uoLinkClient.js
+++ b/server/src/utils/uoLinkClient.js
@@ -118,6 +118,13 @@ const postTownCrier = ({ id, lines, durationSec }) =>
   call('/towncrier', { method: 'POST', body: { id, lines, durationSec } })
 const deleteTownCrier = (id) => call(`/towncrier/${encodeURIComponent(id)}`, { method: 'DELETE' })
 
+// Town Cryer News gump (Protocol 2.1). A full article (title/HTML body/image/URL)
+// in the in-game News window; re-posting the same id REPLACES it. `announce`
+// (default true on the sidecar) controls whether the criers proclaim the title.
+const postNews = ({ id, title, body, image, url, announce }) =>
+  call('/news', { method: 'POST', body: { id: String(id), title, body, image, url, announce } })
+const deleteNews = (id) => call(`/news/${encodeURIComponent(id)}`, { method: 'DELETE' })
+
 // ── Staff write plane (§6) ─────────────────────────────────────────────────
 // Every call carries `actor` — the website username of the staff member — set by
 // the controller from the session, NEVER from the browser. The shard records it
@@ -155,6 +162,8 @@ module.exports = {
   linkLookup,
   postTownCrier,
   deleteTownCrier,
+  postNews,
+  deleteNews,
   adminKick,
   adminBan,
   adminUnban,
diff --git a/server/src/utils/uoLinkSocket.js b/server/src/utils/uoLinkSocket.js
index f84f8f1..4adbacc 100644
--- a/server/src/utils/uoLinkSocket.js
+++ b/server/src/utils/uoLinkSocket.js
@@ -17,6 +17,7 @@ const uoLinkConfig = require('../model/uoLinkConfig/uoLinkConfig.model')
 const uoLinkClient = require('./uoLinkClient')
 const shardIngest = require('./shardIngest')
 const shardState = require('../model/shardState/shardState.model')
+const newsGump = require('./newsGump')
 const log = require('./logger')('uo-link-socket')
 
 const BACKOFF_MIN_MS = 1000
@@ -102,6 +103,12 @@ async function backfill() {
       await shardState.setPresence(presence.data)
       log.info('snapshotted online population from /online', { count: presence.data.count })
     }
+
+    // Re-assert our published news into the in-game Town Cryer News gump. The
+    // website is the source of truth; this reconciles the gump on every
+    // (re)connect (and recovers any article whose original live push failed).
+    // Silent (announce:false) so a reconnect never re-proclaims old news.
+    await newsGump.reassertAll()
   } catch (err) {
     log.warn('backfill failed (continuing on live feed)', { message: err.message })
   }
diff --git a/server/test/newsGump.test.js b/server/test/newsGump.test.js
new file mode 100644
index 0000000..beca3a2
--- /dev/null
+++ b/server/test/newsGump.test.js
@@ -0,0 +1,69 @@
+const { test, beforeEach, afterEach } = require('node:test')
+const assert = require('node:assert/strict')
+
+// Exercise the News-gump sync decisions against a fake sidecar client by
+// monkeypatching the shared modules newsGump require()s (same instance) — no DB,
+// no network.
+const uoLinkClient = require('../src/utils/uoLinkClient')
+const settings = require('../src/model/settings/settings.model')
+const newsGump = require('../src/utils/newsGump')
+
+let calls
+const saved = {}
+
+beforeEach(() => {
+  calls = { post: [], del: [] }
+  saved.postNews = uoLinkClient.postNews
+  saved.deleteNews = uoLinkClient.deleteNews
+  saved.get = settings.get
+  uoLinkClient.postNews = async (article) => { calls.post.push(article); return { ok: true, status: 200 } }
+  uoLinkClient.deleteNews = async (id) => { calls.del.push(id); return { ok: true, status: 200 } }
+  settings.get = async () => null // no gump image configured
+})
+
+afterEach(() => {
+  uoLinkClient.postNews = saved.postNews
+  uoLinkClient.deleteNews = saved.deleteNews
+  settings.get = saved.get
+})
+
+const newsPost = (over = {}) => ({ id: 42, category: 'news', published: true, title: 'Double XP Weekend', excerpt: 'Starts Friday.', body: null, ...over })
+
+test('buildArticle centres the title, links the news list, and respects announce', async () => {
+  const a = await newsGump.buildArticle(newsPost(), { announce: false })
+  assert.equal(a.id, '42')
+  assert.match(a.body, /<CENTER>Double XP Weekend<\/CENTER>/)
+  assert.match(a.body, /Starts Friday\./)
+  assert.match(a.url, /\/site\/news$/)
+  assert.equal(a.announce, false)
+})
+
+test('a fresh publish into news pushes with announce=true', async () => {
+  await newsGump.syncPost(newsPost(), { wasPublished: false, wasNews: false })
+  assert.equal(calls.post.length, 1)
+  assert.equal(calls.post[0].announce, true)
+  assert.equal(calls.del.length, 0)
+})
+
+test('an edit of already-published news refreshes silently (announce=false)', async () => {
+  await newsGump.syncPost(newsPost({ title: 'Edited' }), { wasPublished: true, wasNews: true })
+  assert.equal(calls.post.length, 1)
+  assert.equal(calls.post[0].announce, false)
+})
+
+test('unpublishing published news pulls the article from the gump', async () => {
+  await newsGump.syncPost(newsPost({ published: false }), { wasPublished: true, wasNews: true })
+  assert.equal(calls.post.length, 0)
+  assert.deepEqual(calls.del, ['42'])
+})
+
+test('a draft never-published news post does nothing', async () => {
+  await newsGump.syncPost(newsPost({ published: false }), { wasPublished: false, wasNews: false })
+  assert.equal(calls.post.length, 0)
+  assert.equal(calls.del.length, 0)
+})
+
+test('a non-news post (e.g. screenshot) is never pushed', async () => {
+  await newsGump.syncPost(newsPost({ category: 'screenshot' }), { wasPublished: false, wasNews: false })
+  assert.equal(calls.post.length, 0)
+})