feat(brand): BRAND_* env scheme — instance branding without a rebuild

Replace baked-in UOM/MysticMoon/UOMysticmoon branding with a BRAND_* env
scheme so one prebuilt image runs as any shard; UOMysticmoon becomes the
first tenant that sets these vars rather than a special case in the code.

Architecture (chosen because the app ships as a prebuilt image):
- server/src/config/brand.js + bot/src/brand.js read BRAND_* once at boot,
  with Runic Gateway defaults.
- Text/colors reach the SPA at RUNTIME through the existing public settings
  API (settings.model.getPublic -> SiteContext), so no client rebuild. The
  admin-editable site title + contact email still override BRAND_NAME/email.
- SiteContext applies BRAND_ACCENT_COLOR to the --accent CSS var at runtime.
- Express templates the built index.html <title>/description/OG/favicon at
  serve time from BRAND_* (renderIndexHtml in app.js).
- Server-side consumers read brand directly: emails, TOTP issuer, API docs,
  boot logs, HTML error page. Bot uses it for embed color + logs.

Assets: logo/hero/favicon delivered from a ./brand:/app/brand bind-mount
(BRAND_LOGO/HERO/FAVICON), with neutral defaults baked in; hero falls back
to a built-in image when unset.

Scope: also genericized package.json names (uomysticmoon-* -> runic-gateway-*)
and the DB_NAME/DB_USER/COOKIE_NAME code defaults (runic_gateway/runic/
rg_token). Production keeps its real values by pinning them in .env — see
.env.uomysticmoon.example, which reproduces the exact UOMysticmoon identity
(proof the substitution works). Changing a deployed COOKIE_NAME invalidates
existing sessions, so UOMysticmoon pins uomm_token.

Verified: 193 server tests pass, client builds, app.js loads + templates the
built index.html, brand transform injects title/description/OG/favicon.

bot/src/server.js

@@ -4,6 +4,7 @@ const app = require('./app')
 const bootstrap = require('./bootstrap')
 const createLogger = require('./utils/logger')
 const discordManager = require('./discord/discordManager')
+const brand = require('./brand')
 const pkg = require('../package.json')
 
 const log = createLogger('server')
@@ -11,7 +12,7 @@ const PORT = Number(process.env.PORT) || 4100
 const HOST = '0.0.0.0'
 
 async function start() {
-  log.info(`starting UOMysticmoon bot v${pkg.version}`, {
+  log.info(`starting ${brand.name} bot v${pkg.version}`, {
     node: process.version,
     logFile: createLogger.logFilePath || 'disabled (console only)',
   })